Do you understand your market and its size, segmentation and geography
Do you promote the all the unique selling points of the company, its services and its products
Have you a marketing strategy and plan
Do you carry out sales forecasts
Do you have a written sales plan including targets and actions
Do you have a formal sales process that defines how to win business
Do you have campaigns with targets for new business
Do you have campaigns with targets for retaining current customers
Do you use a range of marketing activities such as advertising, direct mail, email marketing and PR
Do you have a website which is more than an electronic brochure
Has your website been optimised for search engine traffic
Are you capturing email information from your site visitors and using that to sell to them
Do you have full statistics on your website traffic
Can you measure the return on investment from all your marketing activities
Do you measure the response rates for all your marketing campaigns